THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS

MARKETING FUNNEL AND PAID MEDIA

The Church of Jesus Christ of Latter-day Saints (don’t you dare say “Mormon”) is one of my biggest day-to-day clients. I’ve helped them with countless projects, from big global Christmas initiatives to daily paid media. Much of it has been focused on selling a unique product—visits from missionaries.

I’ve created literally hundreds of pieces of paid media over ten years of work selling a unique product from a global brand: visits from missionaries. My efforts have helped missionaries around the world get into doors and share their message.

Some of the ads below directed spiritual seekers to a form on Facebook, while others would guide them toward a landing page. The ongoing project, which frequently involved budgets in the hundreds of thousands of dollars (at the least), has instilled in me a deep understanding of the marketing funnel, where I’ve helped people “convert” in more ways than one.

To guide people through the funnel, we take a variety of approaches. Sometimes Tik Tok-style content wins the day…

Where other times, it’s personal stories that get people’s attention…

… or this YouTube pre-roll ad.

I’ve churned out more Facebook ads than I can count…

I even have experience in the form of advertising with the highest effectiveness-to-sexiness ratio: Google search ads.

All this leads to a form or to a landing page like this one.